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Strategic Communications Planning for Effective Public Relations and Marketing, by WILSON LAURIE J, OGDEN JOSEPH
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Fifth Edition
- Sales Rank: #61661 in Books
- Brand: Brand: Kendall Hunt Publishing
- Published on: 2008-03-26
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 8.00" w x .50" l, 1.50 pounds
- Binding: Paperback
- 284 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
I'd give this book 8 stars if I could!
By chadr
⭐️⭐️⭐️ This book literally changed the course of my entire professional life. I found the information about Social Media to be so extremely relevant and current, adaptable to any professional. I couldn't recommend this enough to other professors or anyone interested in strategic communication.
0 of 0 people found the following review helpful.
and I think that another more updated text is better. However
By Aria Dunham
Book is expensive but I had to buy it for a class. I would say it's outdated, and I think that another more updated text is better. However, for what it in the book if you want to catch up on theory in communications, it's not a bad read.
0 of 0 people found the following review helpful.
An amazing reference for strategic planning with case studies and good ...
By Ban
An amazing reference for strategic planning with case studies and good tips from professionals.
I highly recommend it for whoever needs a quick learning to know how to conduct strategic planning for their business or jobs.
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