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The Rise of Candidate-Centered Politics: Presidential Elections of the 1980s, by Martin P. Wattenberg
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Every presidential election since 1964 has been won by the candidate backed by the most united party; yet as party unity has become more important to voting decisions, it has also become increasingly difficult to achieve. In his latest book, Martin Wattenberg offers an in-depth interpretation of the presidential elections of the 1980s, illuminating current theories of political behavior and how they operate in today's candidate-centered politics.
Wattenberg investigates the impact that political parties' declining relevance has had on presidential politics. As the parties' ability to polarize opinion weakened and voters were set politically adrift, the candidates themselves had to fill the power vacuum. Interestingly, as the candidates have become more prominent, their popularity has spiraled downward. Wattenberg's national survey data debunks the notion of Reagan as the "teflon president;' demonstrating that many negative judgments stuck to Reagan's public image throughout the 1980s, particularly the criticisms of his conservative policies.
The author's intricate analysis shows that many people were torn between candidates whose policies they preferred and those who they thought would produce the best results, and these contradictory attitudes were primarily resolved in favor of Reagan and Bush.
This book is not only the successor volume to the author's widely used book on American parties, it is also a controversial and thought-provoking commentary on American parties, politics, and representative government.
- Sales Rank: #2387408 in Books
- Brand: Brand: Harvard University Press
- Published on: 1992-10
- Original language: English
- Number of items: 1
- Dimensions: .55" h x 5.31" w x 8.15" l,
- Binding: Paperback
- 198 pages
- Used Book in Good Condition
Review
Provides information and analysis that makes it a significant contribution to the professional literature on contemporary American electoral politics. (Walter Dean Burnham American Political Science Review)
Wattenberg expands upon the themes of his first book, The Decline of American Political Parties, in which he asserted that more Americans than ever before were taking a 'neutral' stance toward the Democratic and Republican parties. In this new work he describes the effects of political neutrality: the rise of candidate-centered politics...Wattenberg discovers that since 1968 Democratic and Republican presidential candidates have suffered declines in their overall approval ratings. This is especially true for Ronald Reagan. Wattenberg explodes the myth that the 'Great Communicator' was especially popular with his fellow countrymen...Today, the American dislike of parties and their nominees means that many voters cast their ballots based on the 'goodness/badness' of the times--or what Wattenberg calls 'performance based voting'...Highly recommended. (Choice)
Review
It is a genuine pleasure to read a book as excellent in all respects as Martin Wattenberg's. It contains a wealth of fascinating material, clearly and soundly analyzed, and makes significant contributions both to our understanding of politics in the 1980s and to the methodology by which we find things out. It is original and, in many areas, path-breaking...The author comes right to the point, without repetition and with scarcely a wasted word. (James L. Sundquist, The Brookings Institution)
About the Author
Martin P. Wattenberg is Professor of Political Science at the University of California, Irvine.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Candidate, voters, and bad decisions
By Dr. Jones
Wattenberg makes an argument that the weak party system has caused many voters to search for new ways to identify who they will vote for when participating in presidential elections. The information these voters would find rests in the performance of the sitting president. If the sitting president is doing a good job, then the voters will elect them, but if not the and the president is not seen as doing a good job then the voters will vote them out of a job. Further evidence of this is found in the Obama results of 2008. A great deal of voters elected Obama without knowing much about him. What they did know was the Bush did a poor job, and they voted against the republican in that race. That was all it took for them to vote for Obama, just the idea they were voting against four more years if the Bush administration. This is how voters decide issues today, but the book is silent on what the consequences of this happen to be.
0 of 0 people found the following review helpful.
What matters most: policy or performance?
By Vincent Poirier
Wattenberg starts by reviewing theories of how people vote. Do people vote because of where they live? Do people vote because their families have always voted for this or that party? Do people vote for one party because they are dissatisfied with economic conditions? With changing social values? Or do people choose someone because the candidate seems to be the right person for the job?
The book then presents presidential election returns and polling data ranging between 1952 and 1988 and the trend is unmistakable. People are voting less and less along party lines, less and less according to policy trends (which had stabilized) and more according to performance. The data indicates that voters in the 1980 election didn't so much elect Ronald Reagan as they rejected Jimmy Carter. Likewise in 1988, they didn't so much elect Bush senior as they re-elected Reagan to a third term.
Interestingly, being elected doesn't seem to confer a policy mandate of any sort on a candidate, or at least not as strong a mandate as first impressions would lead us to think. What matters most is not which policy platform the candidate will adopt, what matters most is who the candidates are and how people expect them to perform.
Conservatives should not dismiss the liberal author's conclusions since they seem to have been corroborated by election results since 1992. Wattenberg uncovered trends that all politicians need to consider.
Vincent Poirier, Tokyo
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